Influencer marketing has experienced unprecedented growth in recent years. But the strategy once regarded by some as a fad has taken digital marketing by storm. If word of mouth is still considered the most successful marketing tactic around, recreating it in the aggregate via social media seems to make perfect sense. The best part is, the continued growth of influencer marketing has proven to be beneficial for both brands and influencers in similitude.
At this point, there's simply no denying the effectiveness of Influencer marketing. For brands looking to enhance their consumer trust, brand recognition, and numerous other benefits, a potent influencer marketing strategy can be exactly what the doctor ordered. We’ve compiled a list of the top 10 benefits of influencer marketing to grow your business. These proven benefits should influence any company looking to grow its brand - no pun intended - to strongly consider incorporating influencer marketing into their overall promotional strategy.
Influencer marketing expands your reach and positioning in the market. Social media users can learn more about your brand, your story, and the products or services you offer. The contributions influencers make in growing your brand awareness is one of the most prominent benefits of social media marketing. In addition, partnering with an influencer who is capable of moving the needle broadcasts to people that your brand is a leader in your industry.
Influencer marketing helps brands maneuver through many of the obstacles that other marketing mediums face in today’s age. With the adoption of ad blockers becoming common practice, in addition to people’s general distaste for obvious adverts, influencer marketing offers organizations a way to interact with consumers in a non-intrusive fashion.
Marketers can create highly-effective influencer campaigns that reach millions of consumers by partnering with the right influencers. Tactfully vetting influencers based on both qualitative and quantitative factors helps brands select the ideal candidates for their campaigns.
The ideology behind influencer endorsements is fairly simple in nature. When a celebrity, social media personality, or industry expert shares content about a brand on social media, it creates a sense of instant credibility for the brand they promote. Basically, if an organization can get an individual with industry authority to notice and recognize its brand, it fosters a perception that the brand is a trustworthy company and an industry leader, based on the sentiment and endorsement of the influencer. Building trust and authority is critical in today’s business landscape.
Point blank, influencers who mention your brand on social media drive sales. More and more, consumers are looking to influencers for suggestions on what products or services they should purchase. As social media has become more prominent, so has its potential for reaching your target audience. If your brand is looking to increase sales (and what company isn't?) influencer marketing can help you substantially grow your sales figures.
Millennials are increasingly favoring and contributing to the popularity of digital media. So if you are looking to appeal to the millennial or Gen-Z market, influencer marketing is all but essential in today’s digital-first world. Attracting consumers from these audience segments brings tremendous value to your brand and invaluable access to one of the most profitable demographics.
Similar to SEO, influencer marketing is a long-game. You shouldn’t expect to see a massive increase in your sales figures from a single influencer post (unless that influencer is Kylie Jenner, maybe). Brands should view investing in influencer marketing as a long-term strategy based on relationship building, not just a one-off promotion. Building trust between your brand and consumers takes time, and the same philosophy applies to influencers and influencer marketing.
An influencer campaign isn't just about the numbers—it’s also about building long-term relationships. Establishing a strong relationship with an influencer creates a bond for a lasting partnership that can help drive long-term results for both the influencer and the brand. Over 37% of influencers say they're working with brands for extended periods of time as opposed to one-off partnerships.
You can build a campaign around an influencers' review of your cool new product and place your brand in the spotlight. Influencers are go-to resources of information on new products in their industry. Whether its fashion, gaming, beauty, or fitness, audiences respect and often idolize the opinions of the influencers they follow. This is one of the reasons influencer marketing is so potent and effective.
Influencers possess a natural ability to lead their followers in the direction of a brand's products or services. As we just stated above, consumers are increasingly turning to influencers for recommendations on what products or services they should invest in.
Nearly 50% of today’s consumers depend on ‘influencer’ recommendations, and an astounding 40% of people have said they ended up making a purchase after seeing it promoted or endorsed on Instagram, YouTube, or Twitter.
Lead generation is a practice that has greatly evolved in recent years, as social media’s role in connecting brands with customers and clients has rapidly grown. Social media provides an accessible platform and a simple way for consumers to express interest in your brand and the products or services it offers.
Most social networks now offer advertising formats that are precisely tailored and specially designed to collect leads and help brands generate both web traffic and social media presence.